Your library has plenty to offer your community. But how many of your users know that? To communicate this value, you need to market your library.
In this webinar, you’ll learn from two librarians who increased their library’s presence through marketing. Ben Burdick of Lakewood Public Library and Elizabeth Brookbank of Western Oregon University will talk about the successes and challenges they’ve faced, including which strategies worked—and which didn’t.
Ben and Elizabeth will discuss:
- How they chose marketing strategies to solve their libraries’ problems
- Tips for creating compelling program guides and social media
- The top 3 things to know before you start marketing