Our guest speaker gave a speech on emerging technological trends for 2015. Her presentation covered the major for emerging trends uncovered by Mintel Analysts:
- Get Smart
- My Wallet, My Way
- Fight for Your Rights
- Gender Watch
The presentation covered the how the trends were uncovered, details about each trends, market applications for the data, and companies' responses to these trends. The students were extraordinarily engaged with the session, asked phenomenal questions of the presenter, and understood how the skills they were learning in the classroom translated to the professional world. It was a great blend of classroom learning and life skills.
This was a free program that got a great reaction from students. The vendor did all of the legwork, and was happy to come to campus. The students were blown away by the products that would soon be on the market like the oPhone, Starbucks delivery, and a drone service called Quiqui that will deliver drug store items in 15 minutes for $1. Learning how the businesses arrived at these new market opportunities by analyzing current trends was a great lesson to learn.
One reason I believe this event truly went so well was because it had nothing to do with learning to use a database. Don't get me wrong - I think that is an important skill. However, this presentation was about how information can impact product development, marketing, and the lives of everyone. This practical implementation of data gives the information more meaning, and stimulates curiosity. They've learned that data is a way to reverse engineer a solution to an existing problem, or prove that the market is ready for your great idea. They are now inclined to go out and research on their own, and come to their own genius conclusions. This was very well received, and was different from their traditional point-and-click lessons on using databases.