So what better way to get your patrons into your outlet? Offer a free service, showcase your new technology, demonstrate your service model, and earn patron loyalty by becoming a reliable source of information and products.
I was discussing this advertisement with some colleagues the other day, and we were trying to come up with a library equivalent. This could be an interesting way to get book donations - but I'm not sure we'd get any books we'd be interested in keeping! I think we could offer a few useful programs such as:
- technology/battery recycling
- old/used textbook collections - either for the collection, or to donate
- team up with the IT department for a virus removal service, a la Microsoft.
- De-clutter your to-do list; offer anti-procrastination workshops, open hours for stats advising/writing center/whatever services your library offers, or even just a direct mailer with this theme showcasing existing services to help with finals prep
I think the opportunities are limitless. To me, the most important takeaway is having a transactional goal with your promotion. This event is focused on getting patrons into the physical space (a reoccurring challenge for many libraries), but increasing chat reference questions, e-resource use, or program attendance could also be outcomes of this type of advertisement. Just like any promotion or advertisement - don't overshoot your opportunities. Try to focus your message to one or two specific outcomes, and don't expect to convert all non-users to library lovers from one clever mailing.