Things to consider when submitting a post:
- Timing: Sharing will inevitably lead to others wanting to recreate your great ideas. After all, imitation is the sincerest form of flattery! Please consider sharing ideas in great advance to the timing of your event. For example, if you tend to put on a great Finals Week event, share it in September to allow for adequate time for planning. Some of your ideas will not be tied to a particular time of year; in that case, share whenever you want.
- Details: Blog posts give you the opportunity to showcase all of the little efforts you put in to make your event or idea successful. Include lead time, number of professional/paraprofessional staff people used, costs, why this worked for your audience (and who your audience is!), what did you learn, and would you do it again? This will help everyone appreciate your work, and help model your success.
- Be critical: We all know marketing is a good idea, and that social media is important, and so on and so forth.... This is not a forum for you to prove how many marketing buzzwords you know, rather be intentional with your communication with other professionals. For example, "We take welcome week very seriously at our library, and we use it as an opportunity to combat library anxiety," would be preferred to, "engaging students is vital to the library's relevance on campus." We all know that. Libraries are important to all of us...that's why we're here! Talk about your events or programs specific to your library and audience, what goals you had, and whether or not you thought you accomplished them.
- Be creative: This one doesn't need a lot of explanation. Just don't be boring.
Thank you all for being a part of this community of library marketers!