However, librarians aren't always successful in combating this misconception. We have adopted all of the right tools (videos, social media, blogs, etc) but the execution can sometimes be flawed. Another lesson from the Experian Marketing Forward Tour is the idea of creating "snackable" content.
Try changing a lengthy blog post into a series of short images to be posted to Facebook over the series of a week. Use tools like Instagram or Buzzfeed to help you create the content. Students may not actually discover your content on these sites, but they can be great tools to create something useful that can be distributed through other channels.
Cross-channel marketing is also a good idea when it comes to this abbreviated content. Let's say your library has a YouTube page full of workshop recordings. Creating a brief flyer highlighting your channel is a great idea. It can be emailed, reblogged, Facebooked, and hung around the library. I like this particular example because it highlights both the fact that the library offers workshops, and has a video archive on a YouTube channel. Also, it took less than five minutes to create (using Canva.com) which is an added bonus. A beautiful filtered photograph, 20 words, and a YouTube icon effectively communicated two messages and is visually appealing.