With Trello I now have a way to clearly distinguish between event-related content, season-long promotions, and evergreen content.
The best tool I've found for this? Trello.
I ran some experiments through the fall and winter and went full-on with this strategy for the spring and summer seasons. Now I have a visual "board" with every event and promotion, including a place to store—and serve up—all my content organized by event or promotion, with a separate "card" for each event. It's set up by season, with columns organized by month. Each card includes:
- the marketing copy we're using in getting the word out
- approved images (separate ones for website, lobby slide, e-news, Facebook, plus extras provided by presenters)
- associated URLs (event bit.lys, related videos, subject-specific or book-specific "deep" links into our Polaris catalog, presenter websites)
- collected notes from the presenter or the in-house staff sponsor of the event
- any special acknowledgments that need to be included in promotions
Last July, our promotions group went from a 50-hours-per-week department offering professional copy writing, design, and marketing in-house, to just my 20 hours/week. I need to be able to easily share and serve content (especially images) to the non-designers on our staff. And to simply keep track of all the discrete pieces related to each event or promotion. And while I never thought I'd be taking care of everything solo for this long (long-term plan is to restore those lost department hours), Trello has been a great way for me to stay on top of it all. Seems like they've developed this free online tool with work like ours in mind!
Anyone else tried Trello?
Anyone else experimenting with Facebook events?
Evelyn C. Shapiro loves libraries and all things books. She mobilizes her expertise in design and marketing to innovate promotions for library, museum, higher ed, and publishing audiences. Her titles include more than 75 published books and CDs, with recognition for excellence from Parents’ Choice, Chicago Book Clinic, and the University College and Designers Association. These days, she’s busy letting the world know about the free events and lifelong resources available at Champaign Public Library.