Each year we try to entice students to visit the library in a number of ways; we start with incoming Freshman during orientations. We are a regular participant in LUCO - Loyola University Chicago Orientation - which takes place several times each summer starting in May and ending in August. Our Freshman classes have been increasing every year for the past decade, so there are typically several sessions of orientations to accommodate the roughly 3,000 new students (first years and transfers).
Our PR committee at the library has several responsibilities. In addition to managing our social media, we are in charge of publicizing all library events. The committee is rarely (if ever) responsible for planning our own events. We work with the Speaker Series committee, Learning Commons committee, and others to make sure their events get the publicity they deserve. However, a few times a year the PR committee offers "good will" programs (not focused on education or learning) to engage students and increase general campus happiness. The committee gets our Dean to mix and mingle with the students twice a year at an event known affectionately as "Donuts with the Dean."
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