We’re always looking for new ideas when it comes to marketing and “outreach”. (I had to put that in quotes because I know how my friend Abby feels about it.) Our social media campaigns have gone well but we’ve had some duds along the way too. We’ve found that while people like the idea of contests we run, they often fall flat and don’t get the traction we had hoped for. This past year, we decided to get social IRL instead with our end of the school year #ClubLibCmich events.
Each year we try to entice students to visit the library in a number of ways; we start with incoming Freshman during orientations. We are a regular participant in LUCO - Loyola University Chicago Orientation - which takes place several times each summer starting in May and ending in August. Our Freshman classes have been increasing every year for the past decade, so there are typically several sessions of orientations to accommodate the roughly 3,000 new students (first years and transfers).
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