The last three steps in the Road to Relationships process are sure to help you become an integral part of the partner's annual plan. Post-success follow up and new project designations, sharing your success as a librarian, and keeping in touch are all separate but related steps in the process.
Education should be the easiest part about building a relationship for an academic librarian. We are, after all, educators. However, we are also overly enthusiastic about our services - so a simple idea can evolve into a cumbersome task. Some may to refer to this step as an "elevator pitch" - which is also a phenomenal way of conceptualizing this step because it's a reminder to be brief, leave an impact, and to be ready on short notice.
The next steps in the Road to Relationships process is developing mutually beneficial goals and speaking the language of the new library partner. These two steps seem deceptively simple; while neither of them are overly complicated, they should be handled with very deliberate intentions.
The next steps in the "Road to Relationships" process are identifying whom the new partner serves, and identifying key stakeholders. Some of this information can easily be gathered through the first stage. Even by acknowledging what type of partner (e.g. corporate affiliate, paying client, student organization, community group, etc.) can typically provide a good deal of clarity about their clientele or stakeholders.
The topic of our recent fall meeting was building relationships with new departments or organizations on/near campus. You can find the presentation that I gave about Loyola's newest school, Arrupe College, under the events archive page, as well as the handout for the Road to Relationships process. The discussion surrounding this process was wonderfully engaged, and we even ended up updating the document based on the conversation. I've recently adapted the document to be more inclusive to non-academic libraries. I am convening a forthcoming panel at ILA's All for One Conference this weekend called Marketing Across Library Types - and now I want to elaborate on some of these sections. I will post a series of blogs on this handout, and try to represent the intelligent conversation had by those at the recent fall meeting.
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