Bizzle, B., & Flora, M. (2015). Start a revolution: Stop acting like a library.
Ben Bizzle's most recent contribution to the flourishing world of library marketing will solidify his place as one of the foremost experts on the topic. This is a great book, a quick read, and a living case study of how to make library marketing work.
I can be a bit of a cynic. I know this, because very frequently I'll see someone do very good work and think about all the ways it could have been better. I subscribe to many Facebook pages, LinkedIn Groups, and listservs devoted to library PR and Marketing and have a less-than-positive reaction to many of the discussions. Participants of these groups are very frequently trying to replicate the outcomes of a successful library's marketing plan without adaptation, strategy, or cause - and then lament their unsuccessful endeavors. This book is the clear antidote to that type of behavior.
This book details very great tips on how to get started, and some good ideas for key metrics, communicating ROI to stakeholders, and strategy building. My favorite part about this book is that it never focuses on trends or tells the reader what they "should" do. Every library faces a unique situation. Ben and his team have been incredibly successful on Facebook, but their strategy may not be suited for all libraries. He details the process of their strategy development, so the reader can decide what strategy may best fit their own library. He is all about outcomes, and deciding which platform will support those; rather than telling you "how to be successful on Facebook" he instead details how CCJPL reached their audience and got attention from their community and administration.
In addition to recommending this book to administrators, I would also recommend it to any librarian that is reluctantly working with a marketing specialist. I believe this book will unite forces, and start librarians and marketers off from a place of understanding. I am both a librarian and a former full-time library marketer, and I know that frequently ideas may clash, and priorities may seem different. This book is a great summary on how to manage expectations and clear communication to patrons, librarians, and all other stakeholders.
Virginia Alexander of ACRL's LMaO's interest group recently interviewed Ben about his book and other library marketing issues. The video is available on YouTube and below.