These awards are not only a fun opportunity to congratulate each other on a commitment to excellence and a demonstration of creative genius, but there are much more serious undertones to these awards as well. Opportunities to showcase our hard work in library marketing are few and far between. It is a rare and wonderful opportunity that a national organization like LLAMA is taking the time to recognize the work that we are all so passionate about. Their interest in our work is the reason that library marketing is a growing trend across the country, and the reason it is (slowly) becoming a regularly staffed and funded position.
I encourage you all to submit your best work, and good luck to everyone! I can't wait to see what is on display at the ALA Annual Conference PR XChange.