The next steps in the Road to Relationships process is developing mutually beneficial goals and speaking the language of the new library partner. These two steps seem deceptively simple; while neither of them are overly complicated, they should be handled with very deliberate intentions.
The next steps in the "Road to Relationships" process are identifying whom the new partner serves, and identifying key stakeholders. Some of this information can easily be gathered through the first stage. Even by acknowledging what type of partner (e.g. corporate affiliate, paying client, student organization, community group, etc.) can typically provide a good deal of clarity about their clientele or stakeholders.
The topic of our recent fall meeting was building relationships with new departments or organizations on/near campus. You can find the presentation that I gave about Loyola's newest school, Arrupe College, under the events archive page, as well as the handout for the Road to Relationships process. The discussion surrounding this process was wonderfully engaged, and we even ended up updating the document based on the conversation. I've recently adapted the document to be more inclusive to non-academic libraries. I am convening a forthcoming panel at ILA's All for One Conference this weekend called Marketing Across Library Types - and now I want to elaborate on some of these sections. I will post a series of blogs on this handout, and try to represent the intelligent conversation had by those at the recent fall meeting.
University of Central Florida (UCF) Background
The University of Central Florida (UCF) is located in Orlando, Florida and is a member of the State University System of Florida. It is the country's second largest university by total enrollment (60,810) with 52,532 undergraduates, 8,278 postgraduates, and an academic staff of nearly 2,000. The university offers over 200 degree options through thirteen colleges and twelve satellite campuses throughout Central Florida. (Please see Acknowledgements below)
UCF Libraries' Scholarly Communication program
How does an academic library go about growing its own Scholarly Communication (SC) program with no budget, no staff, no dedicated office space, no partners, and no experience? The University of Central Florida Libraries responded to such a challenge during 2012-15 by creating a grassroots SC program staffed by a volunteer 20-member library staff advisory group.
The group began its work by creating an innovative “Research Lifecycle” model to help define an evolving menu of scholarly communication resources and services that could be turned on, when available, to UCF constituents.
Other steps to achieving success included creating a “Publishing in the Academy” workshop series with the College of Graduate Studies, a Grants Writing workshop series with the Office of Research and Commercialization, and a strong slate of academic faculty “Open Access Champions.”
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