Okay - so maybe I'm way behind - but I was shown this IMLS Engaging Communities document for the first time last week. While it may not specifically relate to your library - I think it's a great read for all of us with an interest in marketing. I think we get caught up worrying about graphic design, stress relief activities and other day-to-day operations that it's easy to lose sight of some of the strategic decision making and true "marketing" behind all of our PR and advertising initiatives. I urge you to take a few minutes and reflect on some of the great work and insightful reflections by our colleagues around the country.
This post was written by Gabrielle Annala, MLIS of Loyola University Chicago. For more information about Gabrielle, please click the "Contact" page.
It's no secret that one of my favorite database companies and market research firms is Mintel. There are many of reasons why they've made it to the top of the list. They have an office here in Chicago and have gone above and beyond for my students, faculty, and myself. They also put out phenomenal content including trend analyses and market reports.
I encourage all of you to download the North America Consumer Trends 2016 Report for some light reading. While there is nothing included that explicitly shouts, "Libraries, I'm talking to you!" there are many interesting trends that will definitely shape the way consumers expect to interact with services and digital technology.
Some interesting thoughts to consider:
Many libraries have taken the initiative to create videos. Whether they are promotional, tutorials, or just plain fun - videos can be an engaging way to reach a wide audience in an on-demand format. I'm a huge fan of incorporating videos into the library's regular promotional strategy. A few key items should be decided on before a large-scale video implementation project takes place. An easy way to develop a strategy for library video content is to rely on the 4 P's of Marketing: Product, Price, Place, and Promotion.
Submit a blog post, or suggest a topic for the future by clicking here!