I reached out to other organizations that had done promotional videos and found a videographer who came well recommended. We discussed my goal—to capture the spirit of the library and the people who use it. We often use the tagline, ‘the heart of the community,’ and I knew that’s what I wanted to convey.
We shot footage at all four of our locations, and did interviews with the people you would expect: library officials and volunteers. But we also had a bit of serendipity—a customer we happened upon in the Friends book shop was a great interview. A young woman learning English was delightful. I knew when I heard those bits of sound that they were keepers.
We shot for eleven hours over several days, and then I watched the raw footage, (time coded for easier editing) making notes about which shots and which interviews I wanted where. The video would have no narration, the people and pictures would tell the story. I created a script and the videographer did a wonderful job putting it together, adding a few touches I hadn’t thought of. Audio Network was a great source for music, and when I found the right selection, I knew that was it. The piece came in at 2:47, and with shooting and editing time, cost about $1,000.
The video debuted at our fundraiser, and of course we splashed it on our website and social media, but we will use it beyond that. It is something we can point to when city officials ask why the library is relevant. Or when a potential funder wants to see some of our programs in action.
It was great fun to do, and now that we’ve been bitten by the video bug, I suspect we’ll be doing more in the future.