This is one of the fundamental questions we look to address regularly with everything we do in our Library. From finding a book, to searching for articles to checking out materials or finding the bathroom (yes, that's one of our top questions at the info desk); how can we improve the experience? User Experience (UX) testing.
Wait, this is a marketing blog! Just....stay with me, we'll get there. :-)
Our first attempts at UX testing were centered around trying to figure out what our website users would respond to most favorably. Do they want search to be up front or secondary to other content? Not just what are they clicking, but WHY are they clicking it? Are they easily finding what they came for?